Our film is aimed towards a more niche audience. This audience has grown a lot, due to media pieces such as Robocop, Deus Ex, Crysis, Ex Machina, and others. Our film holds similar traits, so the question is more of trying to get hold of those same audiences.
Before being released in the cinemas, we can come up with teasers and trailers. Youtube is a great medium to release trailers on. Snapchat is also becoming used a lot in media organisations, so teasing people by showing them around the studio or the process of the work through snapchat can gain interest.
Artwork is important to us, as we view this opening to be more of an art piece than a product. Artwork of characters or concept scenes can help the audience imagine the world of the film, and can help them get hooked.
After a few months, the film will be distributed as DVD and on Netflix.
Once we've hit the niche audience, we hope that the film will spread to a more mainstream audience as well.
The film will be release in cinemas in the UK on 24-08-2016. This is about a week before the start of the Summer Holidays of UK school. This is because the students, which are part of our audience, will celebrate by going to the cinemas, which will help the film reach attention and exposure.
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