Sunday, 20 March 2016
Evaluation - Question 5
Codes and conventions (5 - 7)
Scifi thrillers have a distinct theme, codes and conventions, so I had an idea of what the opening would tunr out to be like. However, as we progressed with our ideas, we realised that some of our visions and ideas didn't come out as great as we hoped, so we had to adapt and learn from that.
Sound and music (8 - 9)
Before the course, I was already making my own music and instrumentals electronically, and so it linked in greatly with sound tracks, especially with the likes with a scifi theme. The final soundtrack was something quite new to me, as it was style that I may be familiar with, but I was not directly experienced by it.
I already learn sound design before, and have experimented it for quite a while, but being able to bring it directly into a film setting was a new experience.
Planning and organistion ( 3 - 5)
Our project was quite different in what needed to be prepared and organised. We only had one actress and a body double. The majority of the work was in the editing, visuals, and sound.
Working out the actual story and plot took quite a while. We came up with an initial storyboard, but the works we came up with seemingly became concepts that did not seem to make much sense, although it gave us ideas for what we wanted to aim for and work with. We had to come up with another story board quite far into the project.
Camera work (2 - 3)
The camera work was mostly done by Praew, as she was already very experienced with cameras and photography.
Visual Effects (2 - 8)
I joined the course with no experience with visual effects. The only experience I had was through watching videos of After Effects and being somewhat familiar with the layout and what it was capable of. Our vision of the film opening
Editing (5 - 7)
I already had some editing experience, but this opening demanded much higher level than I have had to work with before. Praew did the editing, but we had chances to all sit down and decide on the final outcome.
Creative Confidence (5 - 7)
When I showed Praew our inspiration, Kara - Tech Demo and Cyberpunk 2077, we had no idea how to achieve what we envisioned. It took us a while to really be able to see what we wanted. There was such a high chance that the project would not work out, but we became confident once we were able to come up with the final storyboard.
Evaluation - Question 4
Our film is aimed towards a more niche audience. This audience has grown a lot, due to media pieces such as Robocop, Deus Ex, Crysis, Ex Machina, and others. Our film holds similar traits, so the question is more of trying to get hold of those same audiences.
Before being released in the cinemas, we can come up with teasers and trailers. Youtube is a great medium to release trailers on. Snapchat is also becoming used a lot in media organisations, so teasing people by showing them around the studio or the process of the work through snapchat can gain interest.
Artwork is important to us, as we view this opening to be more of an art piece than a product. Artwork of characters or concept scenes can help the audience imagine the world of the film, and can help them get hooked.
After a few months, the film will be distributed as DVD and on Netflix.
Once we've hit the niche audience, we hope that the film will spread to a more mainstream audience as well.
The film will be release in cinemas in the UK on 24-08-2016. This is about a week before the start of the Summer Holidays of UK school. This is because the students, which are part of our audience, will celebrate by going to the cinemas, which will help the film reach attention and exposure.
Before being released in the cinemas, we can come up with teasers and trailers. Youtube is a great medium to release trailers on. Snapchat is also becoming used a lot in media organisations, so teasing people by showing them around the studio or the process of the work through snapchat can gain interest.
Artwork is important to us, as we view this opening to be more of an art piece than a product. Artwork of characters or concept scenes can help the audience imagine the world of the film, and can help them get hooked.
After a few months, the film will be distributed as DVD and on Netflix.
Once we've hit the niche audience, we hope that the film will spread to a more mainstream audience as well.
The film will be release in cinemas in the UK on 24-08-2016. This is about a week before the start of the Summer Holidays of UK school. This is because the students, which are part of our audience, will celebrate by going to the cinemas, which will help the film reach attention and exposure.
Evaluation - Question 3
My target audience includes both males and females aged 16 to 20. This was because the film features a female protagonist, which would allow the female audience create an easy-to-grasp connection. For the male audience, we wanted to attract them through the film revolving around machinery, and carrying the theme of futuristic sci-fi, similar to many video games of the likes of Crysis, Deus Ex etc. that seem popular among males.
The reason for the age group is because towards the younger audiences in this age range are at the stage of life of finding out about themselves. The film and the film opening holds the theme of identity, which would allow for associations with the audience.
We used YouGov to further our horizon with possible audiences, so we searched for fans of Deus Ex:Human Revolution, as it holds similar elements to our film opening (identity, human vs machine).
These are the screenshots taken from the results.
Feedback from the target audience:
This is pretty cool. I like the theme and the general style of the greenish blue colour scheme. The music makes it feel a bit like a trailer, but it works. The animations created are really good, they seem to fit pretty artistically, while not being over complicated.
The idea with the whole clone thing is pretty cool, actually is a nice twist, made me think for quite a bit. Overall really nice.
The annotations from our video:
The reason for the age group is because towards the younger audiences in this age range are at the stage of life of finding out about themselves. The film and the film opening holds the theme of identity, which would allow for associations with the audience.
We used YouGov to further our horizon with possible audiences, so we searched for fans of Deus Ex:Human Revolution, as it holds similar elements to our film opening (identity, human vs machine).
These are the screenshots taken from the results.
Feedback from the target audience:
This is pretty cool. I like the theme and the general style of the greenish blue colour scheme. The music makes it feel a bit like a trailer, but it works. The animations created are really good, they seem to fit pretty artistically, while not being over complicated.
The idea with the whole clone thing is pretty cool, actually is a nice twist, made me think for quite a bit. Overall really nice.
The annotations from our video:
Evaluation - Question 2
1)Portraying the main character was fairly straightforward for us, as we wanted to audience to interpret the main character as someone with an ambiguous background.
The age of the character is supposedly close to our target audience, so around 16 to 20. The ethnicity of the protagonist is left ambiguous in order to allow for a wider possible association.
via GIPHY
The protagonist running is a portrayal of running away from our own problems.
via GIPHY
The sounds we made and used were there to establish the sense of something that is not human, but machine. This raises the theme of human and machine combining, as that is what happening to the main character.
2) Dreamcast - Alicia Vikander. As we only have one actress in the entire opening, this is fairly simple for us to decide. The reason why we chose her is due to how she played as one of the main characters from Ex Machina. The concept of a cyber world, and a mix of machine and human of our opening is very similar to Ex Machina, so it seems fitting that we would choose her.
3) The protagonist for our opening is a material representation, a trope, for the struggles and inner conflicts that humans face, particularly teenagers and young adults. She addresses the question of identity, and learning about yourself as a person. Many teenagers would be able to relate to this, as this is a inner conflict that many of them might've faced.
The age of the character is supposedly close to our target audience, so around 16 to 20. The ethnicity of the protagonist is left ambiguous in order to allow for a wider possible association.
via GIPHY
The protagonist running is a portrayal of running away from our own problems.
via GIPHY
The sounds we made and used were there to establish the sense of something that is not human, but machine. This raises the theme of human and machine combining, as that is what happening to the main character.
2) Dreamcast - Alicia Vikander. As we only have one actress in the entire opening, this is fairly simple for us to decide. The reason why we chose her is due to how she played as one of the main characters from Ex Machina. The concept of a cyber world, and a mix of machine and human of our opening is very similar to Ex Machina, so it seems fitting that we would choose her.
3) The protagonist for our opening is a material representation, a trope, for the struggles and inner conflicts that humans face, particularly teenagers and young adults. She addresses the question of identity, and learning about yourself as a person. Many teenagers would be able to relate to this, as this is a inner conflict that many of them might've faced.
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