Evaluation - Question 3

My target audience includes both males and females aged 16 to 20. This was because the film features a female protagonist, which would allow the female audience create an easy-to-grasp connection. For the male audience, we wanted to attract them through the film revolving around machinery, and carrying the theme of futuristic sci-fi, similar to many video games of the likes of Crysis, Deus Ex etc. that seem popular among males.
The reason for the age group is because towards the younger audiences in this age range are at the stage of life of finding out about themselves. The film and the film opening holds the theme of identity, which would allow for associations with the audience.

We used YouGov to further our horizon with possible audiences, so we searched for fans of Deus Ex:Human Revolution, as it holds similar elements to our film opening (identity, human vs machine).
These are the screenshots taken from the results.

Feedback from the target audience:

This is pretty cool. I like the theme and the general style of the greenish blue colour scheme. The music makes it feel a bit like a trailer, but it works. The animations created are really good, they seem to fit pretty artistically, while not being over complicated.
The idea with the whole clone thing is pretty cool, actually is a nice twist, made me think for quite a bit. Overall really nice.

The annotations from our video: